f30 Imin Pao / Long Sea 4 color special printing 200 pages 190mm x 260mm There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with professors from the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale, f30 defines 30 of the most legendary and classic typefaces for all design needs and occasions. Neville Brody imagined that "it takes 10 years for someone to master a typeface." f30 should be sufficient for a lifetime. This book is easy reading offered in three parts: 1. The history and origin of the typefaces and their strength and characteristics. 2. An experts' perspective about the typefaces. 3. Samples of work from designers who used specific typefaces so readers can learn to appreciate its applications.